How we communicate matters just as much as what we communicate. That’s why we’ve recently launched an aggressive digital and social media program that harnesses all of our rich content and targets the information to those who need it most.
With last month’s launch of our new branding and the VantageScore 3.0 model, we‘ve also expanded our social media presence. Now and in the future you will see our information disseminating out of these platforms:
- Twitter: We’ve been tweeting @VantageScore for several months now, but we’ve stepped up our level of activity. We’ll be live-tweeting at events, directing you to the most timely information coming out of VantageScore Solutions, and pointing you to news and information we think is important on a daily basis. Follow us to get up-to-the minute updates.
- YouTube: We’ve also launched a YouTube channel, where you can subscribe to separate playlists of videos for lenders, consumers or anything new. Visit the lender section now to see videos featuring me and Sarah Davies, senior vice president of Product Management and Research, explaining the VantageScore 3.0 model to the lender and regulator communities. And in the consumer area, you’ll find videos from Senior Digital Manager Jim Akin, who has posted tips to help consumers understand their credit scores better. Down the road, we’ll also use the YouTube channel to address issues as they arise. For example, check out what Sarah had to say in response to a question about paid collections accounts and the VantageScore 3.0 model.
- LinkedIn: Follow VantageScore Solutions on LinkedIn to receive industry-oriented updates on our latest news and content. You’ll also find relevant third-party industry news and analysis.
- Facebook: Follow our new Facebook page for helpful facts, tips, videos, infographics and other easy-to-follow, consumer-oriented information. We want to make it as easy as possible for everyone to improve management of their personal credit accounts, and we see our Facebook page evolving into an important resource.
We’ve devoted much of this issue of The Score to digital technology, including stories about how lenders are using social media. Specifically, we surveyed lenders to better understand how they use social media in their day-to-day operations. We’ve also included an article about how mobile devices are changing the relationship between consumers and their lenders.
And our “Five Questions” with interviewee this issue is Katie Sacksteder, vice president of TRU, a marketing and brand research agency that specializes in reaching the Millennial generation of consumers. She was a keynote presenter at the Consumer Bankers Association’s annual conference in March. You won’t want to miss her insights.
For consumers, our “Did You Know” column answers a question we’re often asked: How many credit accounts do I need to have a good score? Our answer might surprise you. We’ve also included an article that answers the question “Is a low credit score better than no score at all?”
All the best,